Senior Manager, Product Marketing at Nielsen in Remote
Responsibilities:
Construct narratives, including clear value propositions and differentiation to our competitors to position Nielsen as the market leader across the planning portfolio Ensure narratives are integrated across portfolios and map to the broader corporate strategy to be used in press releases, scripts, talking points and award submissions Collaborate with Commercial and Product teams to translate business strategies into marketing and communications strategies to drive revenue Participate in client discovery and feedback sessions to represent the voice of the customer for marketing content and product priorities Lead buyer persona creation and client segmentation to inform messaging strategy Enable client-facing teams with compelling marketing and sales material that include voice of the client to confidently represent solutions and overcome barriers to sale Lead the development of marketing programs in support of product marketing initiatives across a variety of touch points including but not limited to our corporate website, e-mails, newsletters, and paid media campaigns Generate cross-functional best practices to streamline workflows Determine white spaces across portfolios to craft strategic upselling and cross-selling opportunities Promote solution awareness and brand reputation via analyst relations Collaborate with Content Marketing, Demand Gen, and Inside Sales on content and campaigns to drive awareness, top-of-funnel demand, and bottom-of-funnel conversions Help establish reporting and measurement for product portfolio to identify opportunities and set milestones for improving conversion and additional revenue growth
Qualifications:
Minimum of 5
years experience in B2B Marketing, Media, and/or Sales Confident communicator with exceptional attention to detail, along with the proven ability to consistently make sound judgments and an ability to address business and technical audiences Excellent organization, project management and problem solving skills Amazing writing and PowerPoint/Slides skills and be able to tell a cohesive story through a narrative or a deck Must be intellectually curious and collaborative, humble, hungry and smart with a strong work ethic Relationship building skills with the ability to interface with senior executives and experts across the organization
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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